Task 3: Secondary audience feedback

1 Do you like the dolls house concept? What did you derive from it?

 Very simple and clear message. It come across as a perfect American household with a perfect couple living the American dream which I interpreted as a false situation and nothing can be perfect forever.

2 What did you think of the start of the video?

 A young single man that has nothing in his life dreaming of being with somebody and living together happy ever after in their own house. After a couple of times I realised that the guy in the start of the video is actually the lead singer of the band. So he is actually watching the perfect couple all the time, wanting that situation to happen to him.
 
3 Do you think the video/band is similar to artists with a similar genre? if so who?

It reminded me of the bands in the early 90s like Blur, Oasis and Pulp.
 
4 Do you think the style suits the genre?

 The American version of the kitchen sink drama. You can imagine these bands playing in a location for example in a warehouse, waste ground or in a forest supporting the story being filmed elsewhere. Having a split location.

5 Do you think that the CD digipak is realistic and professional?

 I thought the cd cover linked very well with the group's name, the concept of the video and the song lyrics. It looked professional as if it could have been sold in the shops or online now.  It wouldn't look out of place alongside other cds sold right now at all.

6 Would the CD digipak get your attention?

Yes it would get my attention. Using a big world would attract me instantly to have a look. Just because I can connect to the picture and also on the back of the cd it is funky, using funky font and putting a border around the words to make them stand out ever more.

7 Do you think the website is effective in creating an overall star image of the band?

 I thought the website indicated that the band was modern and trendy. The layout and the style of the website created the image.

8 How easy was it to navigate the website?

It was easy to follow and had all the relevant and necessary information on it. It was very clear and self explanatory. The description on each page was precise and told you the purpose of each page. I particularly liked the information on the band members. Putting that personal touch to the website allows you to connect better with your audience.

9 Is there anything you think we could have done more effectively in the whole campaign?

 Perhaps you could have done the inside of the cd with the lyrics and information about the band members like on the website especially if it was their first single so that the fans can connect to the group members. On the website and on the cd you could have had links to their facebook page and twitter page.

10 Is there anything that is unclear/ anything you would change?

 I didn't realise the couple was in the dolls house. Maybe if there had been furniture in the dolls house and 2 dolls to represent the couple it would have been clearer and I would have made the connection.

11 Did the idea of the perfect world come through in the video?

Definitely, the way the couple acted together creating the perfect romantic atmosphere. Everything appearing to be very nice and lovely.

12 What were your favourite elements of the video?

 It starts of being a contrast between the lyrics of the song being opposite to the action of the couple's story and then at the end  of the story it ends up being the same.

13 do you feel that you relate to the band or characters?

I guess everybody wants the perfect life but it never happens. It might be perfect for a bit then something happens. You see somebody else's life and it looks perfect. But what you see might not be true or it wont last. You should just concentrate on your own life and not other peoples.