Twitter account

 

The website has many links to social network sites including twitter, Facebook and music sites such as YouTube and sound cloud. The twitter link allows the band to be viewed by the many users which use twitter all over the world. The site posts dates of the tour dates and gigs which wonderland will be playing at and images of the band members would be posted to keep the band followers and fan based keen and interested. The band twitter account is another way for the band to be marketed and the fans can like/retweet posts which are posted which allow participatory culture from the fans. 

Figures and statistics from youtube

These images taken from YouTube showing the rates and viewers from all around the world. The fact that people from other country's other than the united kingdom shows that our product has the chance to be a world wide product which can be distributed via YouTube, which allows Wonderlands newest single to be marketed and the star image of the band to be conveyed.

 

 

 

 

The majority of the viewers are situated in the united kingdom, however the second country which has viewed the video is Greece, Singapore and then followed by a number of other European countries and other countries such as Hong Kong and Brazil

Number of views

By posting the music video onto YouTube it allows it to be globally distributed and attract a wide audience. There has also been a link to iTunes which allows the 'Mardy Bum' single to be brought on iTunes.

The latest number of views shows that our track has been successful in promoting the single and the star image.

Task 3: Further information of the secondary audiene

Narelle who is ages 39, who is currently an actor who is interested in music answered some questions which contributes towards our secondary audience feedback. She gave detailed answers which allowed me to compare the answers with the answers given from the focus group of our target audience.

Task 3: Secondary audience feedback

1 Do you like the dolls house concept? What did you derive from it?

 Very simple and clear message. It come across as a perfect American household with a perfect couple living the American dream which I interpreted as a false situation and nothing can be perfect forever.

2 What did you think of the start of the video?

 A young single man that has nothing in his life dreaming of being with somebody and living together happy ever after in their own house. After a couple of times I realised that the guy in the start of the video is actually the lead singer of the band. So he is actually watching the perfect couple all the time, wanting that situation to happen to him.
 
3 Do you think the video/band is similar to artists with a similar genre? if so who?

It reminded me of the bands in the early 90s like Blur, Oasis and Pulp.
 
4 Do you think the style suits the genre?

 The American version of the kitchen sink drama. You can imagine these bands playing in a location for example in a warehouse, waste ground or in a forest supporting the story being filmed elsewhere. Having a split location.

5 Do you think that the CD digipak is realistic and professional?

 I thought the cd cover linked very well with the group's name, the concept of the video and the song lyrics. It looked professional as if it could have been sold in the shops or online now.  It wouldn't look out of place alongside other cds sold right now at all.

6 Would the CD digipak get your attention?

Yes it would get my attention. Using a big world would attract me instantly to have a look. Just because I can connect to the picture and also on the back of the cd it is funky, using funky font and putting a border around the words to make them stand out ever more.

7 Do you think the website is effective in creating an overall star image of the band?

 I thought the website indicated that the band was modern and trendy. The layout and the style of the website created the image.

8 How easy was it to navigate the website?

It was easy to follow and had all the relevant and necessary information on it. It was very clear and self explanatory. The description on each page was precise and told you the purpose of each page. I particularly liked the information on the band members. Putting that personal touch to the website allows you to connect better with your audience.

9 Is there anything you think we could have done more effectively in the whole campaign?

 Perhaps you could have done the inside of the cd with the lyrics and information about the band members like on the website especially if it was their first single so that the fans can connect to the group members. On the website and on the cd you could have had links to their facebook page and twitter page.

10 Is there anything that is unclear/ anything you would change?

 I didn't realise the couple was in the dolls house. Maybe if there had been furniture in the dolls house and 2 dolls to represent the couple it would have been clearer and I would have made the connection.

11 Did the idea of the perfect world come through in the video?

Definitely, the way the couple acted together creating the perfect romantic atmosphere. Everything appearing to be very nice and lovely.

12 What were your favourite elements of the video?

 It starts of being a contrast between the lyrics of the song being opposite to the action of the couple's story and then at the end  of the story it ends up being the same.

13 do you feel that you relate to the band or characters?

I guess everybody wants the perfect life but it never happens. It might be perfect for a bit then something happens. You see somebody else's life and it looks perfect. But what you see might not be true or it wont last. You should just concentrate on your own life and not other peoples.

Task 3: What is a focus group?

A focus group is a group of people assembled to participate in a discussion about a product before it is launched, or to provide feedback on a political campaign, television series.

Focus group questions could include having the group watch your video and then video their reactions. Also filming your target audience  navigating the website.

Task 3: What is audience feedback?

We're going to collect audience feedback in a number of ways.

Firstly, we've made a questionnaire on SurveyMonkey which asks questions about all three of our products. We've included yes/no questions, questions which ask the respondent to rank on a scale of 1-10 and open questions which require the respondent to write their answer in a descriptive text box. To collect all the answers we need we decided it was important to ask a variation of open and closed questions to collect both quantitative and qualitative data.

When sending this survey out to people, by email, we're going to use a quota sample in order to get feedback from our target audience, secondary audience and third audience.

 

As well as this, we're going to hold a focus group in which the participants will belong to all our target audiences; adolescent boys, adolescent girls and middle aged men. We will film various sections of the session, such as when we show the participants the CD digipak, let them use the website and show them the pop promo. A plus of using a focus group is that we can ask follow up questions and collect much more quantitative data which we couldn't collect from the survey.