Task 3: What is audience feedback?

We're going to collect audience feedback in a number of ways.

Firstly, we've made a questionnaire on SurveyMonkey which asks questions about all three of our products. We've included yes/no questions, questions which ask the respondent to rank on a scale of 1-10 and open questions which require the respondent to write their answer in a descriptive text box. To collect all the answers we need we decided it was important to ask a variation of open and closed questions to collect both quantitative and qualitative data.

When sending this survey out to people, by email, we're going to use a quota sample in order to get feedback from our target audience, secondary audience and third audience.

 

As well as this, we're going to hold a focus group in which the participants will belong to all our target audiences; adolescent boys, adolescent girls and middle aged men. We will film various sections of the session, such as when we show the participants the CD digipak, let them use the website and show them the pop promo. A plus of using a focus group is that we can ask follow up questions and collect much more quantitative data which we couldn't collect from the survey.