Semiotics- The study of signs and symbols and their use or interpretation
Semiotics examines how symbolic, written and technical signs construct meaning.
The Signifier – The sign/symbol: word, colour or image (ie colour blue)
The Signified – The concept/ meaning, associations that the sign refers to blue is often associated with sadness or the sea.
Another example would be a kitchen knife- a kitchen knife represents cooking, however in the society we live in people think of death, stabbing and slasher movies when a kitchen knife is mentioned.
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