While pop music changes, and is constantly evolving into a variety of hybrid forms, pop stars retain common characteristics. The songs change, but the singers remain the same. This explains the journey of the artist from a young age to an older age, they represent this by changing the types of songs the artists sings; at the beginning of the career innocent songs about friends and at the end about love. However, the type of the singers voice rarely changes.
The following below are looked for in a up and coming new artist:
* Youthfulness
* Rebellion
* Sexual Magnetism
* An anti-authoritarian attitude
* Originality
* Creativity/talent
* Aggression/anger
* A disregard for social values relating to drugs, sex and polite behaviour
* Conspicuous consumption, of sex, drugs and material goods
* Success against the odds
However, the longer a star remains successful on the world stage, the more difficult it is to continue to embody these values. Originality and creativity burn out. The
rock'n'roll lifestyle erodes good looks. Young stars get old, complacent, become part of the establishment. The new target audiences are looking for new artists and because they are a new generation they expect new and different songs.
An example of an artist who had the look and the voice for a pop star was Will young. He won the Xfactor and was popular for 1-2years, however now he is making no singles or albums and the new generations don't know who he is. This often happens with the winners or contestants from the Xfactor.
On the other hand, Micheal Jackson and Amy Winehouse are examples of pop stars who 'live fast' and 'die young.' These artists never loose their image and only have a certain amount of well known albums and records, but they are known as heroes and this is passed on down through the younger generations.
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