Evaluation Task 3: What have you learned from your audience feedback?

Evaluation Task 2: How effective is the combination of your main product and ancillary texts?

Media task 2 evaluation from Francescasummers

Task 1: The conventions shown in our music video and website

Evaluation screen grabs from francescasummers44

Throughout my campaign conventions were also challenged. For instant the front cover of the CD digipack contains a drawn indie rock image, this can been seen as subverting normal conventions, because the band themselves are not portrayed on the front cover.

On the website conventions were also challenaged, we didn't include a link where the song could be brought from iTunes, if you want to purchase the song you have to buy it directly through the website.

Task 1: Analysis of Conventions CD front cover and back cover

Evaluation Task 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

 

A convention is a set of agreed, stipulated, or generally accepted standards, norms, social norms, or criteria, often taking the form of a custom.

 

They can be challenged to deliberately broke to subvert conventions. In evaluation of the question set I feel that I have drawn on the conventions of media products in my own campaign.  This use of these conventions is evident in the construction of my own products, for example, the 3 minutes length video, lip sync etc , these are supported by my own research into the doll’s house concept and the perfect world.  Furthermore I have also challenged conventions, for example, the use of narrative is less common is music videos. We incorporated a narrative based story around the performance element. Also we challenged conventions by having the costume for our indie rock band in 50’s styled clothes instead of indie rock clothing such as black leather. The reason why feel that I have achieved this is to differentiate my product in a competitive music industry market and I have attempted to challenge audience expectations, bring something new to the media forms.  Media Conventions are initially relied upon for communicating the right message to the intended audience, but also deviate from these expectations helps sell the star image that I wanted to promote. Audiences produce meaning from the interaction of the conventional material in a text, and their understanding of conventions. Pete Fraser conveys and believes that a music video is designed aid ‘visitation’ and the ‘repeatability factor,’ but also that the ‘lip-sync close up and the miming of the playing instruments’ remain the heart of music videos.

 

Rough Cut evaluation

Editing has too stages which include the rough cut and the final cut. Firstly, during the rough cut, we went through all the footage and decided which shots we wanted and the shots which we didn't, and created several bins, named the different scenes which we had, for example, Band performance, bedroom, kitchen, bathroom and living room.

We then dragged the track 'Mardy Bum' onto the timeline, which then allowed us to start the lip sync. The main key was to cut to the beat and when you heard a guitar or the drummer you would insert a shot of them onto the timeline. The order tended to go establishing shot, midshot and then close up. Once the performance cut was complete we could start to add the narrative scenes in between, which was effective as it linked the narrative with the band performance, making the video flow.

Initially during the instrumental we had the idea of the instruments beginning to turn into cardboard and other furniture to turn into cardboard, however when we were cutting and editing the shots together, it didn't look right and didn't fit it, so we decided to remove all the cardboard shots from the video.