Thursday 26 September 2013

Target Audience

Primary target audience

Age: 17-23
Gender:Male and Female
Socail Class: Middle and Lower class
Lifestyle: Into going to concerts and festivals. Social people who watch tv in their free time
Geographical Areas: Western Market (british, europe, america)

Our target audience on the JICTAR category would be in C2 manual, D unskilled manual, E unemployed and casual labor

And the VALS for the target audience are innovators, rebels and groupies.

Secondary Target audience

The parents of the teenage audience because interested in the indie rock songs because children are often listening to the songs and the parents are always surrounded to it.

Age: 35-50

1 comment:

  1. A competent identification of the target audience according to demographics and VALS. Yuo need to re-edit this entry and incorporate some visual imagery/ presentation - Audiences have an image as well. You should of also used the infomration from the BPI website to try and identify the markets for your artist - this would show a better understanding of the need to identify your target audience. please check the spelling on your blog post.

    ReplyDelete