Artist- Lorde
Track name - Royals
The star image:
-young girl from new zealand
-pure and natural image
-Song writer which suggests talent
-New generation would be into her music
-Original voice which makes her stand out.
Ideas for the video:
The location would take place in a castle or in a big mansion room which would consist of:
-king size bed
-Candles, flames
-jewellery
-there would be shots of fingers with rings going through flames
-slow panning of the room
-blood stains/ball gowns
-flash back of car turning up in a catalac (old car) and her walking towards the car all dressed up and then she wakes up and it is just a 'fantasy.'
-crowns, necklaces, pearls, dressing table, make-up.
-At the end it should end with the girl waking up in a normal bed (birds eye view.)
Marketing- The target audience can include young children with the dreams of being princesses and teenaged. It mainly targets the younger generation because of the age of the artist and she consists of an original voice.
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